With the internet becoming a regular and essential feature in this age, digital marketing has become of utmost importance. A business is almost non-existent these days if it lacks online presence. The traditional mode of marketing has been run over by the digital mode.
Welcome to the new age!
In your quest to take your business/brand to the next level, there are a number of questions you should ask, for clarity. One major one is this: Which digital marketing channel to use more?
From e-mail marketing to SEO writing and placing ads on strategic social.m3dia platforms, here are three digital marketing channels you should seriously consider:
When it comes to putting your brand/business out on the internet, you cannot overlook Facebook. With over 2.2 billion monthly active users based all around the globe world, platforms, Facebook marketing has to be chief on your agenda if you want to achieve success with digital marketing.
According to a 2017 research, 38% of B2B (business-to-business) marketers prefer the platform for their marketing. It gets even better when you think how many B2C (business-to-business) marketers choose this platform over others.
The ability to target a specific type of audience is another edge this channel has over others. You can explore their other growing platforms like the stories and others where you can push your sponsored content.
It’s the world’s largest professional networking site. You can already imagine those who can have LinkedIn profiles, right? And you’re probably already thinking this platform is not for your business.
How about a few facts about the platform?
- Over 300 million monthly active users in 2019.
- 90 million senior-level influencers and 63 million decision makers use LinkedIn.
- 92% of Fortune 500 companies use LinkedIn.
- 97% of B2B marketers use LinkedIn as a content distribution channel.
The beauty of this platform is this: Both decision makers for top companies and employment/job seekers use the platform. In other words, while it’s a strictly professional platform, it still has your audience using it.
Most people, however, often ignore this fact. You shouldn’t. Now is the time to start sharing more of your content on LinkedIn.
- Your Website
You were probably expecting yet another major name in the social media category.
Sorry to disappoint you.
However, as digital marketing experts, we at Frida Digital believe that your website should never be ignored. Most people, however, do the exact opposite. When starting out, they’re pumped about getting their website up and running.
Few months after, they neglect the platform. They do not update it neither do they conduct website audit.
You should remember that, regardless of how much marketing you do on social media platforms, you still have to bring them ‘home’ to make the sale. Your website will be used as a criteria to judge all you’ve raved about in your ads.
Now, the question is this: How will they know how good you are if you don’t show it off on your website? They may even get suspicious of you for not ‘showing off’ via your blog or the photo gallery on your website.
Need help with your digital marketing? Click here to find seasoned digital marketers who will help you get the best results.