Before you can sell anything to anyone, one key thing you need to have is their attention. If they don’t know that you exist, they will find solutions to their problems elsewhere. This is one of the fundamentals of business.
That’s why businesses and brands have evolved over time when it comes to getting people’s attention. From adverts in magazines and newspaper to television adverts. With the era of the internet, marketers now utilize online channels more than the traditional ones. Why not?
People are spending more and more time on the internet. That’s where the attention is today. And that’s why digital marketing has become so popular and important.
These days, an online presence is a prerequisite for a business to be successful. However, that’s just the beginning. It’s what you do with that online presence, as a business owner, that will determine whether you make sales or not.
Step in, digital marketing.
For those who don’t know, digital marketing involves marketing done via electronic devices or the internet. Because of how wide the internet is, there are different kinds done by digital marketing agencies.
How then can you use all this to generate sales for your business?
- Start a Blog
Post helpful content on your blog. Instead of trying to sell, focus on giving your readers useful tips. You can advise them, make suggestions or answer some of their questions. Doing this will endear them to you, making them loyal to your brand. They will readily buy from someone who has helped them in the past.
Using the relevant keywords in your blog posts will help you rank high on Search Engine Results Pages (SERP). This will in turn generate organic traffic which can further boost your sales.
- Facebook Advertising
Facebook, as of the second quarter in 2019, had 2.41 billion monthly active users. It’s easily the biggest social network worldwide. A survey conducted in recent times revealed the average duration of daily mobile internet usage to be 3 hours and 45 minutes. Respondents were aged between 25-35 years.
With targeted marketing, you can find your perfect customer(s) on this social media website. With so many users, all you need do is create the perfect copy to convert potential customers to clients.
Don’t run a blog that doesn’t respond to comments. Every comment on your social media page is worth paying attention to. This way, you give people that ‘personal treatment’. Answering questions, making recommendations and giving helpful information on gives you the edge.
Doing this makes your readers/followers draw nearer to you and your brand. Trust is developed and buying from you comes easy for them.
- Use the Word ‘Free’
It’s known to be one of the most effective words in marketing. It can work in many ways:
- You can give out a free product in exchange for their details
- Create a give-away via your business page. This can attract more followers which are now yours to influence
You can learn digital marketing skills or employ the services of a digital marketers to help you achieve your goals.
Frida Digital, a leading digital marketing agency, however advises that you know your potential customers first. Knowing their preferences, their challenges, how they think and behave will make your marketing more effective. Armed with that information, you can create ads tailor-made just for them. And this is more likely to generate sales than general content.
Got any questions? Send us a message and we’ll be in touch!